Post by account_disabled on Dec 24, 2023 10:34:46 GMT
On the occasion of International Women's Day , DDB has launched the campaign for Audi on social networks #SinEllasNoHayCoche , whose main objective is to make visible all the women who have been important, and who continue to be important, for the automotive world. The initiative has taken the opportunity to honor some of the women who have changed the history of the automotive industry , such as Dorothy Levitt , creator of the rearview mirror; Florence Lawrence , inventor of turn signals and brake lights, and Leena Gade , chief engineer of the first hybrid to win the 24 hours of Le Mands, the Audi R18.
Likewise, in the main video of this campaign, the brand with the four rings has made it clear that, without the contribution of these women, the cars would not be like the Phone Number List ones we know today and we would have been left without many important advances. The message that the DDB advertising agency wanted to convey is clear: that without inventors, workers and designers no car would exist , not even an Audi. This DDB campaign joins works carried out in previous years, such as “El Piloto es Ella” , together with LEGO , which fought for the same goal.
In 2021, the firm wanted to reinforce its commitment to gender equality, which is reflected in the company's figures, which show that 51% of the people who work there are female . In this case, the company wanted to emphasize above all the great role that women have in the automotive sector, closely associated with men. Regarding technical issues, the general creative director has been Jose María Roca de Viñals , while the executive creative director has been Jaume Badia . On the other hand, the creative direction has fallen to Laura Bolón , the art direction to Àlex Marull and the copy to Francisco Casserly.
Likewise, in the main video of this campaign, the brand with the four rings has made it clear that, without the contribution of these women, the cars would not be like the Phone Number List ones we know today and we would have been left without many important advances. The message that the DDB advertising agency wanted to convey is clear: that without inventors, workers and designers no car would exist , not even an Audi. This DDB campaign joins works carried out in previous years, such as “El Piloto es Ella” , together with LEGO , which fought for the same goal.
In 2021, the firm wanted to reinforce its commitment to gender equality, which is reflected in the company's figures, which show that 51% of the people who work there are female . In this case, the company wanted to emphasize above all the great role that women have in the automotive sector, closely associated with men. Regarding technical issues, the general creative director has been Jose María Roca de Viñals , while the executive creative director has been Jaume Badia . On the other hand, the creative direction has fallen to Laura Bolón , the art direction to Àlex Marull and the copy to Francisco Casserly.